Mongolian Grill

CURRENT SITUATION The first Mongolian grill in capital of the United Kingdom has been successful for the past hardly a(prenominal) years. As a expiration Mr. John Butkus is opening a new Mongolian grillwork restaurant in Waterloo, Ontario. The Mongolian grill concept is ground on four features describe below. Customers are involved outright in preparing their meals at collar shoess in the nutrition preparation area. The process move is detailed in the appendix. deck out ANALYSIS OPPORTUNITIES Waterloo: Yankee edge of a growing metropolitan area close cites: Waterloo, Kitchener and Cambridge Population within 40 km about 560000 Creating a new customer base terror Increase of disputation in the restaurant business change magnitude gets of customers indigence for: ·         Dining experience, concuring and unique ·         Quality ingredients, healthy victuals offerings and variety of choices ·         Customers want val ue ·         Un allow foring to buckle nether inflated prices ·         Accessible location ·         Comfort competent atmosphere STRENGTHS ·         entertain and interactive atmosphere ·         Fresh and healthy food ·          outright food quantities ·         Unique price ·         Customer involvement in meat preparation ·         Variety of choices Compared with the trends and environment, we can see that our end product and services match with consumer needs and expectation. WEAKNESSES Low capacity compared with want Queue prison term PROBLEM STATEMENT The backbone discourse summarizing the problem is capacity, which is not matching with demand. Consumers might produce to the restaurant and not find empty tables. As a result, they get out go to competitors. ALTERNATIVES 1.

        Keep the initial floor devise Advantages -         No minimal brain dysfunctionitional cost -         Could add surplus tables and serve to a greater extent(prenominal) customers -         Same look as the London Mongolian grille Disadvantages -         Will not be able to serve more(prenominal) customers -         Customers who will be saturnine away will go to competitors -         Bottleneck is the cooking station -         Even though we add additional tables and thus we will serve additional customers, queuing time will increase collectible to additional customers waiting in line. Thus, these cust omers will spend more time in the restaurant and we will be able to have fewer shifts per night. 2.         Adding a second... If you want to get a full essay, order it on our website: BestEssayCheap.com

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