Bally Total Fitness Marketing Audit

blooming(prenominal) substance fittingness Marketing Audit fucking(prenominal) Total physical fitness Marketing Audit fucking(prenominal) Total physical fitness is the largest, and only nationwide, mercenary operator of fitness centers. Ballys has approximately quadruplet million members and 420 facilities across the join States and around the globe. (ballyfitness.com, 2004) A merchandising audit was performed on the club in order to prize their total marketing syllabus to see what was and was not working to increase business. The following go away summarize name findings of environmental aspects and marketing. Finally, any recommended actions that may be believeed for future be after will be discussed.

The environmental aspects that were considered for the Bally Total Fitness audit were demographics, markets and competition. Demographic trends have shown that the one-time(a) segments of the United States (ages 45-65+) are ontogenesis the fastest. Bally Total Fitness would be wise to consider marketing towards this age grouping as their needs change. An est...If you inadequacy to get a serious essay, order it on our website: BestEssayCheap.com

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