ESSAYS PAPER Essay Example | Topics and Well Written Essays - 750 words

ESSAYS PAPER - Essay Example The younger generation would be facing much complex time than ours. The more they work hard and study better, the more helpful it would be for them in the future. Exceptional qualification is the basis of better job and secure career. But for these professional qualifications, higher sum of money is also required. That is why many students move towards the universities as they provide good education with scholarships and financial aids as well. This matter of obtaining quality education gives serious troubles to most of the people. At times, students themselves are not willing to study irrespective of realizing the ultimate importance of education. In addition to that, when they find limited available resources and non-cooperative families, they go in wrong directions. These acts harm their career resulting them in doing odd jobs. I don’t want myself or my siblings to go astray therefore I want to try my best in injecting myself and my siblings in good colleges and universities. Good education not only shapes better and secure career but learning also changes the behaviour of individuals. Therefore, interruptions and hurdles coming along the way of acquiring education must not be considered as blockages and should be overcome as soon as possible in order to avoid wasting precious time of students and money of their parents. Students should also cooperate with their parents by presenting good scores and high grades to them. Universities like Texas A&M University provide huge opportunities even to those students who cannot financially aid their studies therefore struggle on the part from students and younger generation is required to make the most of those opportunities. My family has been going through severe financial crisis as my father is unemployed for past 5 years. Our only source of income is rent income that comes from our one apartment that has been provided to tenants for rent. Daily household expenses are covered through

Self Assessment Paper Essay Example | Topics and Well Written Essays - 1500 words

Self Assessment Paper - Essay Example 1). Therefore, the implication of this score on one’s future employer where managers believe in theory Y is that they could design motivational strategies that would empower employees like me to work with proper recognition and acknowledgement. Personal Values The top three personal values were identified in these areas with the following scores: family (200), social (200) and intellectual (200). The lowest personal value is spiritual (70). These indicates how I regard these values are paramount in one’s life. The implication of this is crucial in the organization where I would be part of to balance time spent for work and family life, as well as in social and intellectual endeavors. Intolerance for Ambiguity My score for this assessment is 52. The mean that was noted in the interpretation was actually 49; therefore, the score that I generated was actually a little bit higher than the mean. This could indicate a higher tolerance for ambiguity or a slightly high preponde rance for risky endeavors or delving into the unknown. The implication of this is that future organizations could tap my willingness and ability to adapt and adjust to turbulent situations; as such, I am not easily swayed or detracted from facing challenges and adversities. Two-Factor Profile My MF score is 40; while my HF score is 30. This means that I regard greater importance on motivating or satisfying factors than in hygiene or dissatisfying factors according to Herzberg’s two-factor theory (Schermerhorn, Osborn, Uhl-Bien, & Hunt, 2012). This also means job content is more important to me than job context. The implication of this result is that managers should focus on motivators through job content if they want to influence or motivate employees like me. Your Personality Type The score that was generated for this assessment is 35. This is indicative of a Type A personality which was described to be hurried and competitive. The implication of this as one is a member of a n organization is that my personality type should complement that of others; otherwise, if all members of the organization are all competitive, there could be increased pressure to exhibit a stipulated level of performance that could be stressful and extremely challenging. Time Management Profile My score for this assessment is 4. As indicated, the higher the score, the closer one’s behavior matches the recommended time management guidelines. In this regard, one strongly believes that my score is an indication of the need to improve on time management to coincide with those prescribed by the organization or institution that one would eventually serve. Week 2: Are You Cosmopolitan? My score in this assessment is 23. This means that that I am within the mixed orientation (between being manifesting a cosmopolitan orientation and a local orientation) or one exhibiting and identifying a career profession and that of an employing organization. Thus, the implication is that being at mid-point, I could assume both preferences and orientation that the two extremes apparently exhibit.

Adventure Or Just Another Holiday Tourism Essay

Adventure Or Just Another Holiday Tourism Essay Adventure or just another Holiday? Holidays these days are not a luxury. They are a necessity. Every year people wait for that time of the year when they can shut off their laptops and head off to a place where they can forget about appointments and deadlines. The more people work the more is their need to get away from it all. Owing to lesser and lesser time people have on hand, holidays are a way to be together with families.   Ã‚   Recently the recession has brought about changes in the way people travel. Recession has created a new set of travelers called flashpackers. They are actually backpackers who are on a budget trip who do not share their sleeping space but opt for private rooms. People mostly these days go for all inclusive holidays which are a great help. They let you help your budget yourself; let you keep a check on your food, drink, entertainment and accommodation. The question is with little time on hand and lots of holiday agencies out there to lure you what would you go for? Is it a usual shopping-sightseeing-hogging type of a holiday or wellness treat that you look for? Does a yoga course soothe your senses or a rigorous trekking tour does it for you? According to official statistics families prefer to go on the predictable leisure holidays whereas youngsters and singles opt for adventurous trips. A general myth about adventure travel is that it is full of risks and not everyone can do it. This draws a lot of people away including families. General trend in travel has constantly shown that when parents and children decide to holiday together they always prefer beaches and mountains where they can laze around in hotels, go sight seeing and eat dinners together. If observed closely adventure travel lets you do all of it and much more. Adventure travel can be fun when the entire family is involved in doing a task together. And why just families group of friends or colleagues can have a good time on adventure travels. They are probably one way you can experience nature, be together, spend time and also learn about nature. Talking about nature, eco tourism is a new trend in travel these days which has been beautifully blend with adventure vacations. If you care for the environment which you should, and want to do something about conserving it you should try an eco tour. You get a chance to travel the remotest of the places which have very less human presence and nature at its wildest best.   Ã‚  Ã‚   Some statistics here can give you a better idea about the growing demands of adventure tourism and why you should be a part of it. Extreme Adventure vacations:There are many out there who have made a list which they call Ultimate 5 Lifetime Adventures. This one sorts out the adventures one must do before they die. Skydiving, Rappelling, A ropes challenge course supervised by the army trainer, Bike racing and Hot Air Ballooning. Family adventure holidays:Families have started choosing theme parks and all inclusive resorts more genuine nature-based, cultural, and education and learning excursions, says Doyle. Theses holiday trips came forth owing to the increasing demands of people to have holidays where they can be closer to families and nature.   Soft adventure vacations:There is an increase in number of people who wish for theme based holidays. The theme can be eco tour or Yoga course with a short trekking trip.   Infact Yog is a favorite and is combined with a lot of activities such as snow boarding or wind surfing.   These kinds of holidays are quiet popular among women.

Possible Solutions to the Youth Violence Problem Essay -- Solutions Es

Possible Solutions to the Youth Violence Problem The birds are chirping, the sun is beaming down through the clouds, and you can hear the shrieks of excitement from the neighborhood park. Walking down the street, you envision raising your family on this picture-perfect street. As the vision becomes more and more detailed, however, the shot of a gun rings out from the distance. You duck behind a parked car, wondering where the bullet came from and why. Looking around, you are shocked to see a group of adolescents standing around another child, this one laying lifeless on the ground. As you rush over to help, the group scatters, and you notice all are wearing the same sign on their beanie hats. Looking down at the body, you see that there are no shoes to be had on his feet, although there are socks. When the police arrive, it is explained to you that this was an act of youth violence, and one that is common in that part of town. A child was shot to death for wearing a pair of shoes that a member of a street gang desired. This probably does not sound like your street where you live. It does not, however, mean that there are not places out in the world where this is an everyday occurrence. Youth are subjected daily to pressures from their peers, and sometimes these peers might be ones with a stronger temper. Programs have been implemented to help youth who become part of gangs or other types of violence, but have they been enough? One needs to search deeper to determine the causes, but it is the solutions to the problem that is, in the end, of most importance. On a local scene, the Corpus Christi Police Department has a gang prevention program. This program has a presentation in which members of the police... ...this type of violence is growing, there is not as much information available as other forms of violence. Programs, such as the Big Brothers/Big Sisters programs, are in place all over the world. However, the United States youth violence is an issue with no solution. It has stemmed from social and class differences from the time of the first immigrants, and has continued into our modern day society, with money and sexuality as basis for violent acts. Problems not only occur in our neighborhoods, but in those of other countries as well. In order for the problem of youth crime and violence to diminish, it is up to the above-mentioned programs, from local, all the way to a global, international level, to inform citizens and parents ways to help with the problems of the next generation. How can a solution ever be found if ignorance is blamed on behalf of society?

Presenting information Essay

Present complex internal business information using 3 different methods appropriate to the users need. Easy Jets aims and objectives are to be Europe’s preferred short-haul airline, delivering market leading returns. Subject: Interim report From: Marketing manager The introduction of the Easy Jet app has boosted many aspects of the organisation as a whole. Overall, EasyJet have provided their customers with a very effective mobile app. Making a booking, checking on the flight status and reviewing existing bookings are very easy to do. Though checking in online and downloading a mobile boarding pass is not supported. These are things that a passenger on the move might well want to do.+ Last year, we made 17.4% profit before capital and corporate tax, the app being released early January. Meaning that in 2013, since the app launch, we’ve made a profit off  £647.4 million. Before the launch, last year, the changes in net profits was 6.1%, compared to this year’s profit. 6.1% is an explosive profit margin for an organisation with our scale, size and calibre & over such a short period of time. Analysts point that our profit margins have been rapidly expanding at such an explosive rate because of our application. Before the app, in 2010, our profit was only 121 million, which is not even half of what we’ve made in 2013. This is of course, not only enhancing our disposable income capacity but also reaching our annual financial aims and meeting our objectives. I and the department strongly recommend expanding our influence over the interweb to reach our customers through virtual means and mobiles.

Prior Knowledge Deficit Essay

Prior knowledge comes from visual experiences, seeing those mental pictures of a subject. Prior knowledge comes before understanding what readers read, or understanding the subject. A deficit in prior knowledge inhibits student learning by taking away their educational experiences and replacing them with standardized testing. To begin with, prior knowledge plays an important role in enabling students to learn to read, and to read to learn. First, learning to read starts in kindergarten and continues through third grade, where teachers use books called primers. Primers teach students how to read because they tell stories about subjects that students already have visual experience with, such as family, friends, food, pets, or games. Since students know the basic information about such subjects, when they are being taught how to read, they understand the primers. Finally, when students enter fourth grade, they begin reading textbooks to learn about science and social studies. These students developed prior knowledge of science and social studies from kindergarten through third grade, when they attended field trips to zoos and museums, watched educational films, and completed science projects. If they learned this basic information about the natural world of science, and about the human world of social studie s, students are able to understand their textbooks. As a result, they can add new knowledge to further their education. Additionally, many students struggle with the prior knowledge deficit because of standardized testing. First of all, standardized testing takes time away from educational experience by using all the time and money on the tests. Teachers use the time on teaching students how to become test takers, instead of educating them in different experiences of the world. In the past, schools would take students on field trips to teach them mostly about science, and social studies. However, such field trips cost a lot of money; money that is currently being used on standardized tests. On one hand, traditional education consisted of students reading and writing to understand and explain the knowledge of the world. On the other hand, now day’s students are test takers, and they use their reading and writing skills for the test, just like knowledge is used to memorize all the information without understanding it. Teachers need to focus on this method because they are evaluated by the student s test scores. To summarize, prior knowledge deficit hinders students learning by taking away their educational experiences and focusing their time on standardized testing. A solution to the prior knowledge deficit is for teachers to dedicate more time on teaching students about subjects that will be used later on in further education, rather than teaching students how to become test takers.

21 Awesome Email Marketing Examples To Inspire Your Own

21 Awesome Email Marketing Examples To Inspire Your Own If you’ve worked in marketing long enough, you’ve probably been asked one of these questions: â€Å"Before we move forward, do you have an example of this working for another brand?† â€Å"Can you show me how our work compares to other companies?† â€Å"Did you research any examples before putting this together?† Odds are one of those questions might have sent you back to the drawing point. At that point, you probably asked yourself one of the following, too: â€Å"I wonder how other companies do this?† â€Å"It’d be cool if I could see some samples for this from another brand. If only †¦Ã¢â‚¬  â€Å"Is our tactical execution keeping pace with the industry?† And that’s why you’re here. You’re an email marketer, and you need examples to follow. That includes: Newsletter designs to inspire your own. Crafty copy that’ll help spark your creative genius. Technical concepts that make you wonder, â€Å"Why didn’t I think of that?† You’ll find all that here, plus a smattering of templates to help you act on your inspiration. Get Inspired Now With 21 Examples of Awesome Email Marketing From @Get Inspired With 21 Awesome Examples then execute your own email marketing better with these free templates: Email Marketing Calendar: Plan your work, then work your plan! Stop wondering when each email will send and start using a calendar. Email Newsletter Template: Streamline your email copywriting process. Welcome Email Newsletter Template: Write better welcome emails for new subscribers with this simple template. And if you’re searching for tools to help organize and execute better email marketing, get started with . It’s the ultimate all-in-one marketing management platform for planning and executing everything you need to get done. Plus, it integrates with key email service providers like MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor, so your marketing team can have full visibility of every email you deliver on one comprehensive marketing calendar. Or, start a free 14-day trial. Did you know you can manage email #marketing with @?What Will These Examples Demonstrate? Before digging into each example newsletter below, here’s what each will be evaluated on: Who sent this email?  There’s a mix of major brands, media companies, bloggers, and more. What makes it work?  From design to copy and beyond, each one offers at least one takeaway you can act on. How can you emulate it?  Quick tips and links to external resources to help you implement what you learn. Table of Contents: Sample Emails From 21 Brands You Know Nike Threadless Webpage FX Hotjar Siege Media Nintendo The Verge Think With Google Starbucks Humble Bundle Lifehacker LeadPages Zapier Trello Copyblogger Bonjoro Bird Dogs Mozilla Book Riot Microsoft AdobeSample Emails From 21 Brands You Know 1. Nike This seasonal email from Nike is just in time for summer. The design is simple, the copy is minimal, and overall, it gets right to the point. The CTA buttons prioritize the Men’s section (likely based on my demographic info when I joined their list), but were I shopping for family (say, kids), those options are presented, too. With its sand-like background color, it also invokes beach imagery. How to Emulate This Example Visually, this email relies on sharp photography and creative product layout. That, combined with concise copy, leads to a crisp and uncluttered design that keeps the focus on the product. Here’s what you’ll need: High-quality product photography. If you have a photographer on staff, you’re golden. Otherwise, investing in a DSLR  and learning the basics of photo composition  may help. Understand how to use list segmentation. And send emails with the most optimal CTA to different segments. For example, another version of this email could have been sent to women. For such a simple email, there’s a little bit more happening here than it appears. Check out this great #email #marketing example from @Nike 2. Threadless Creative clothing and decor retailer Threadless has a strong visual brand. That comes across in their email marketing. This email starts with striking imagery and an intriguing value proposition (new designs). It doesn’t waste time providing the CTA button to check them out, either. Beneath that, a giveaway offer smartly shows how their prize products might look in a living space. The â€Å"Last Chance!† copy helps build some urgency, too. The next content section shows how their shirt looks on someone actually wearing it. Plus, it incorporates a quote from the artist who designed it. This last portion at the bottom includes something creative that’s easy to miss, too. Instead of generic â€Å"UPDATE YOUR EMAIL PREFERENCES† copy, it reads â€Å"GET BETTER EMAILS.† That puts the recipient first and offers a benefit rather than a command. How to Emulate This Example Threadless has exceptional visual design. Even if your company doesn’t, there are still a few things you can take away from this. Infuse your copy with urgency. This guide from Copyblogger  will help you there. Use benefit-driven CTAs. Copy like â€Å"Shop Now† and â€Å"Enter Here† are clear and simple. If there are ways to more directly sell a benefit, though, consider experimenting. Include quotes. People love ‘em. They can also help add visual interest to your copy (particularly if you don’t have access to top-quality design). @threadless nailed this awesome #marketing email. Check it out via @ 3. Webpage FX This Pennsylvania-based agency sometimes sends emails that are written like full blog posts. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their email. But, is that a problem as long as they’re getting your content? That appears to be the logic here, because instead of sending readers somewhere else to read, they smartly link out to a call to action (turning three clicks from email to blog to CTA down to just two, from the email to a landing page). In-line images even use directional markup like they would in a blog post: Then, once they have the reader hooked, they let them know, â€Å"Hey, our agency can help you execute this.† It’s a great example of offering enough information to be helpful, but leaving enough out to where one might want some assistance. How to Emulate This Example This is simple: Write your email like a typical how-to blog post. You can get help on that here. Then, drop a relevant and high-value call-to-action into your content. Here’s what you need to know about writing compelling CTAs. Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. That’s smart. Check out this creative email #marketing format from @webpagefx 4. Hotjar Plain text doesn’t have to be plain. This example from Hot Jar uses appealing fonts and color coordination to make a simple email promoting a podcast episode look great. Below, they tempt listeners to click with a free t-shirt offer (and use some simple visual styling to make things look a little more interesting): David’s mugshot even uses a color filter effect to make it stand out. How to Emulate This Example There’s not much to this one but it works exceptionally well. Even if you’re not a design wizard, you can still make your plain text emails look anything but boring. Pick two or three colors to use. Ideally, ones your brand already uses. You can learn all about color psychology in marketing (and snag a free HEX color chart) here. Use the HEX color codes in the post linked above to pick colors you know will look good together. Never mind if you think you have an eye for what looks good. That post will keep you on the right track. Then, when creating an email in your email platform, use those colors on your buttons and background styling. This #email campaign from @hotjar sets a great example to follow: 5. Siege Media Here’s another example of an awesome plain text email. It keeps things skimmable by using single-sentence paragraphs and getting right to the point (this especially makes reading on small phone screens easier). How to Emulate This Example This is even more simple than the Hot Jar example before. Simply use a color that’s used in your logo or branding, and adjust the color of your link highlighting and buttons in your email service provider. Keep your copy tight and concise, and you might be surprised how much better your email looks. This email #marketing example from @siegemedia shows plain-text doesn't have to be boring 6. Nintendo This email from Nintendo makes creative use of an embedded GIF. Not only does it look cool, but it ties in well with the Nintendo Labo’s marketing tagline: Directly beneath that is a CTA with a cardboard-like texture, invoking the Labo’s cardboard design: Next, it shows off some things that can be created with the Labo: The last call-to-action is for a contest that plays off creativity and gets the reader engaged: How to Emulate This Example You might not have the brand recognition of Nintendo. But, don’t let that stop you from turning this awesome email into actionable inspiration: Experiment with GIF email headers. GIF Maker from GIPHY  is a great free tool for doing this the easy way. This guide from Lifehacker  offers more options, from free to Photoshop. Incorporate visual elements from your product in your email design. The Labo is a cardboard kit that can be turned into all kinds of different devices. So, the email uses a cardboard-like backdrop texture. Think about what colors or textures your product invokes and collaborate with a designer to incorporate them. BRB, I need to order a Labo now. Want to do #email #marketing like @NintendoAmerica? Get started with some inspiration here: 7. The Verge Here’s another example of plain text being anything but plain. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. How to Emulate this Example There are a few things going on here that can easily be replicated: Use a consistent header graphic: Try creating one with Canva or work with your design team to create something simple. Change your linked text color: Make it match your branding. Keep your copy conversational. Rather than just blast out links, each edition of their newsletter opens with a light and conversational intro. Here's how to make roundup #email newsletters more interesting like @verge 8. Think With Google As this email from Google demonstrates, sometimes less is more. If you have something specific to share, sometimes focusing on that one thing is the way to go, rather than weighing down your email with extraneous content. How to Emulate This Example If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. One headline, four sentences, and a button should be all you need. How does @ThinkwithGoogle keep #marketing emails simple yet compelling? 9. Starbucks Welcome emails don’t have to be complicated to be effective. This one from Starbucks is visually appealing and clearly communicates when the recipient can expect. How to Emulate This Example If you don’t have welcome emails set up for new subscribers (whether a single message or a conversion-optimized email flow), create one. Get started with Scott Cohen’s guide. Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands) 10. Humble Bundle You might have an awesome offer that your audience wants to act on, but just not right now. This example from entertainment media subscription service Humble Bundle gives recipients the option to be reminded about the offer, rather than having to take action right away. Clicking the Remind Me link directs users to the same landing page as the offer button on the left, but prompts this pop-up: Clicking the link ensures you’ll get a follow-up email. How to Emulate This Example Create a call-to-action that’ll either send your email again at a later date (before the offer expires) or adds recipients to a list segment to receive a reminder. Here’s how to use click segmentation in each of four popular ESPs: Constant Contact MailChimp Campaign Monitor Active Campaign This is a bit of a complex process, but essentially, you want to get someone who clicks that button to get added to a segment that will send them a reminder email. If you have an automation expert at your company, work with them to get this set up. How can you use email reminders like this example from Humble Bundle? 11. Lifehacker Email newsletters often link out to multiple articles in a straight line. Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. Note the block for sponsored content here, too: How to Emulate This Example This is as simple as creating a newsletter design that uses content blocks of differing sizes. Don’t go too overboard, but starting with a single column width for your most important content, then including ads, sponsored content, related link, and other content in smaller boxes beneath that is a good start. Limit yourself to two or three different formats. Check out this #email newsletter example from Lifehacker (and 20 other brands) 12. LeadPages The best email marketing often feels like a conversation. This copy from LeadPages nails it. The message opens with a relatable anecdote, then leads into what the email is all about. How to Emulate This Example Write your copy as if you’re talking to an actual person. If you’re struggling to break the grasp of corporate-speak from your copy, start with this great guide from Copyblogger. How can you make email copy more conversational? Follow this example from LeadPages 13. Zapier Want to get people to open an email? Imply they might have a problem they’re unaware of, then offer a solution. This email from Zapier uses a little bit of empathy to soften the blow, too, relating the fact that the writer themself struggles with that same problem. Nobody wants to feel like they’re the only one. How to Emulate This Example This email follows the classic Problem-Agitate-Solve (PAS) copywriting formula: Problem: Identify something your audience struggles with. Agitate: Remind them of how much that problem is a pain. Solve: Promise a solution. That’s it. From the headline to the CTA button, this email moves through all three stages concisely. How can empathy make email more engaging? Check out this example from @zapier 14. Trello CTA button copy like â€Å"Read More† and â€Å"Click Here† are common and, well, boring. This email from Trello uses much better action-driven copy that’s unique and relevant. How to Emulate This Example Avoid the temptation to write boring button copy and think of something more interesting. But, don’t jump to something creative for creativity’s sake. Make sure you’re asking people to do something relevant to the task at hand. For example, if you were writing a button to drive email signups, instead of â€Å"Signup Here,† you could try something like â€Å"Be Smarter† or â€Å"Learn Our Secrets.† Something that implies a benefit for the recipient. How does @trello make email button copy more compelling? Check out this example: 15. Copyblogger This email from Copyblogger mixes up different types of content to hook readers in and give them what they want. It opens with a nice conversational intro: Followed by a clean and crisp CTA: And additional content blocks with new and related articles: Note that the button copy encourages engagement by asking recipients to comment in addition to reading. How to Emulate This Example Follow this email content format: Conversational lead story. This is the piece your subject line should promote. A relevant call-to-action. See if you get more conversions placing it near the middle of your email. Related content. This can be a mix of your own content, or curated sources. Together, each of these elements: Hooks the reader in with casual and conversational copy. Includes a CTA in the middle of the email, where they’re more likely to see it, rather than near the end. Includes tons of relevant content, so the reader is more likely to find something they’re interested in, even if the lead story doesn’t hook their interest. How can marketers format emails like @copyblogger? Check out this example (plus see samples from 20... 16. Bonjoro Bonjoro does a great job of giving their emails personality. The copy is brisk, light, and conversational. Their graphics are well-designed and aren’t afraid to have a little fun. It’s all understated yet crisp, dabbling in humor without going overboard. Check out this header and intro copy: Followed up with an embedded video: And a graphic that works in some nice Mario fireballs and fun copy: This is great because it shows off the company’s quirks while sharing valuable info. How to Emulate This Example Let your company’s personality shine through in your email copy. Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. This video from Pixel Ink does a great job explaining how to understand brand tone and voice: And this video guide from Copyhackers  explains how to edit email for tone and voice well. How can you infuse personality into your email newsletter copy? Check out this example from Bonjoro... 17. Bird Dogs Men’s shorts company Bird Dogs aren’t afraid of getting NSFW. Not an approach that works for everyone, but works extremely well for reaching their audience. Here’s a fairly tame example of their sense of humor: And their creative approach to product naming conventions: How to Emulate This Example Shorts aren’t the first thing most people think of when they think about †¦ well, anything, ever. Unless you’re getting dressed for a summer day, most of us don’t care that much about shorts. So, if you have a product that’s mostly utilitarian, or just something that’s not super jump-off-the-screen exciting, make it not boring. That can be as simple as writing loose copy that feels like it came from a real person, to making full-blown comedy what you stake your brand on (you need to be good if you’re going to go this route). How can email marketing make ordinary product categories more interesting? See how Bird Dogs does... 18. Mozilla If you subscribe to lots of email newsletters (and most marketers probably do), it can easy to forget who or what exactly some things are that end up in your inbox. While Mozilla is extremely recognizable, you might not be familiar with their IRL Podcast. So, they smartly include explainer boilerplate copy at the end of their email promoting each episode, reminding you what this specific thing from Mozilla is all about: How to Emulate This Example If you send emails to promote a recurring content series (like a podcast, YouTube show, or something else), include something at the end reminding recipients what it’s all about. This will help build awareness around your series or show and help people separate those emails from your other newsletters, offers, and general email content. People get a lot of email. How do you remind them who you are (in case they might have forgotten)? 19. Book Riot Book Riot packs a ton of information and value into their events newsletter. The intro copy is fairly standard: Followed by some sponsored content (an easy way to monetize your list): After that is an extensive listing of book-related events: Including more events for touring authors: Plus events that are upcoming: The way they keep this all from getting too repetitive is to break up the formatting in each section. Each one looks distinct, and the events are listed in order of priority. Then, at the end is a well-designed CTA graphic: Overall, this packs tons of content into a well laid out newsletter. How to Emulate This Example You can cram a lot of content into an email newsletter without it feeling like too much, as long as the visual layout is broken up to be easily skimmable. Organize content into groups and give each section its own formatting style. How can you make long email newsletters easily skimmable? Follow this example from Book Riot 20. Microsoft Want to get people engaged with your email? Make it fun and interactive. That’s exactly what Microsoft does with its rewards quiz emails. Each email features quizzes around a different theme, giving recipients a chance to earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more. After the opening question (which typically features some striking photography) there are a few more chances to win points, too: How to Emulate This Example Many email service providers integrate with quiz platforms that make creating newsletters like this easy. If you’re a MailChimp customer, consider using Fyrebox: Change up your emails with quizzes. Here's how Microsoft does it (and you can, too) 21. Adobe What if you have different tiers of customers who might be interested in similar yet different products from you? One option is to include two CTAs side-by-side and let them choose which offer is most interesting. In this example from Adobe, there are two different versions of Photoshop with identical pricing, but with different feature sets aimed at different needs. How to Emulate This Example Try offering two similar yet different products in one email to the same audience. This can help identify which is more popular, or just increase conversions by giving recipients a choice in which product to go with (rather than deciding the offer they got didn’t fit their needs).

Free Essays on Evergrowing Technology

â€Å" In the past 50 years, no industry has expanded faster or affected more human beings than computers.† They have changed the world in countless ways. With every purchase, with every push of a button, and with every flip of a switch, a computer is involved. It allows us to make unfathomable calculations with the stroke of a keyboard, and has helped develop new technology in every job field. The people involved with developing and maintaining these technological wonders are known as computer engineers. The career of computer engineering has been growing exponentially for the last 20 years. With constant need for repair, development, or modification, this field has boundless possiblities. As people become more and more reliant on computers, this need for engineers will only increase. Currently, there are many ways to be a computer engineer. There are research engineers who work on future systems to be released into the market. They develop new ideas and concepts for upcoming products and lay the groundwork for other engineers. There are also development engineers who create new products, systems, and applications. They take the ideas from the research engineers and decide how it will be created. Finally, there are also product and manufacturing engineers who transform laboratory creations into things that can be manufactured. All of these engineers have the same general type of job in the end. They work to improve or manufacture computers in one way or another. They work with both hardware and software to develop new and better ways to make computers work. However, there is much schooling involved to enter into this career. Along with a high school education, a minimum of a 4 year bachelor degree is also required. A masters or doctorate degree is useful to get higher, or more well paid positions. Once on the job, the average pay for a computer engineer is sixty thousand dollars a year. Starting pay varies depe... Free Essays on Evergrowing Technology Free Essays on Evergrowing Technology â€Å" In the past 50 years, no industry has expanded faster or affected more human beings than computers.† They have changed the world in countless ways. With every purchase, with every push of a button, and with every flip of a switch, a computer is involved. It allows us to make unfathomable calculations with the stroke of a keyboard, and has helped develop new technology in every job field. The people involved with developing and maintaining these technological wonders are known as computer engineers. The career of computer engineering has been growing exponentially for the last 20 years. With constant need for repair, development, or modification, this field has boundless possiblities. As people become more and more reliant on computers, this need for engineers will only increase. Currently, there are many ways to be a computer engineer. There are research engineers who work on future systems to be released into the market. They develop new ideas and concepts for upcoming products and lay the groundwork for other engineers. There are also development engineers who create new products, systems, and applications. They take the ideas from the research engineers and decide how it will be created. Finally, there are also product and manufacturing engineers who transform laboratory creations into things that can be manufactured. All of these engineers have the same general type of job in the end. They work to improve or manufacture computers in one way or another. They work with both hardware and software to develop new and better ways to make computers work. However, there is much schooling involved to enter into this career. Along with a high school education, a minimum of a 4 year bachelor degree is also required. A masters or doctorate degree is useful to get higher, or more well paid positions. Once on the job, the average pay for a computer engineer is sixty thousand dollars a year. Starting pay varies depe...

This Is How To Upgrade Your Social Messages + Boost Engagement [New]

This Is How To Upgrade Your Social Messages + Boost Engagement [New] Social media is SUPER competitive. You’re vying for people’s attention in *extremely* busy newsfeeds. You’re competing with â€Å"Cat Ninja† a dozen-and-a-half selfies And other companiesjust like you. You’ve got to do something to stand out. And sadly that standard ratio of ONE photo to ONE post for every message†¦ †¦just isn’t cutting it. In fact, it can get pretty boringfor you AND your audience. Which is why we’re excited to announce your newest feature: Multi-Image Posts from ! (Also available on our Mobile app!) Stand out in the crowd on Facebook, Twitter, AND Instagram (without all the extra hassle) Boost your social engagement†¦ Get MORE clicks + shares, and ultimately, MORE peeps back to your website without putting ‘em to sleep with the same message format over-and-over again. 😠´ Because with Multi-Image Posts, you can: Easily share multiple images in a single social message. Eliminate the hassle of creating multiple posts to share a series of images. Simply insert the images you want into your message to share more  with your audience  (with less effort). Quickly access images for a specific campaignin ONE place. Create your social messages faster without having to manually add images from your desktop. Easily access all your saved photos from the *new* built-in image gallery. Prioritize + optimize the order of your images in your social message. Easily rearrange, add, or delete images based on what’s important to YOU, your audience, and the social network’s image requirements. No more guessing!  Never worry if your multi-image post will display correctly or if it meets specific social requirements. Let intelligently optimize your multi-image post based on industry best practices. Not only will you have the ability to diversify your social messages†¦ AND increase your engagement but it’s going to be easy as pie. (And that’s the way it should be). ðŸ™Å'

The strategic objectives of organizations Dissertation

The strategic objectives of organizations - Dissertation Example This then enables the organization to better assess and mitigate the strategic risks. In addition, the internal audit function in organizations identifies strategic risks in an organization through the communication between the chief audit executive and the organizations’ board of directors. This is mainly through the giving of notices to the board of directors in situations where the chief audit executive feels that a manager in the internal audit has created high risks that are above the organizations’ set risk level. This will allow for assessment of the risk and designing of effective ways to deal with it. Overall, the internal audit function through open communication with the risk management department and the strategic department as well as other departments in the organization, control the risk level of the organization and report on impending risks. On many levels, results from primary research agree with results from the literature review which show that the i nternal audit play specific roles with regard to risk management and these include evaluating risk management processes, evaluating the reporting of key risks, reviewing the management of key risks and giving assurance on the risk management processes and that risks are correctly evaluated (Wieczorek et al. 2002). In these roles of the internal audit from the literature review, communication is cross-cutting. The third objective of this study was to make recommendations for internal audit and strategy professionals regarding potential improvements of the strategic role of the internal audit.

Developing Professional Practice and Using Information in HR Essay

Developing Professional Practice and Using Information in HR - Essay Example The first indications referring to the importance of human resources (HR) are provided by the utopian R. Owen (1820-1850). The interest for HR management appeared at the confluence of psychology, sociology, legal sciences, operational research and statistics. Nowadays, events succeed rapidly and the information moves with a dazzling speed so the business arena needs individuals capable of change, adaptation, creative and extremely skilled, with strong experience and know how. According to Adler and Bartholomew (1992) vision on the importance of human resources within an organization, the prerequisites for a competitive company are the traditional purposes, transnational representation and cross-border activities. HR development is one of the strategic options of any structure interested in its growth. The company’s ability to adapt to environmental changes and evolve, largely depends on how it selects and trains the employees, taking into account their aspirations and potentia l (Radu et al. 2003). Performance assessment should not only indicate how well the staff works, but also how to influence and improve its results in terms of labour productivity, social climate, stability and efficiency level. McGregor (1972) argued that there are three main reasons for the assessments of the organizations performance: 1. ... 3. They provide a useful basis for guidance and counselling. Performance improvement as a result of continuous development increases motivation (Damian, 2010). Organization’s employees will enhance their efficiency if they understand that based on a higher quality of their activity the chances of being promoted and gain higher salaries will significant grow. Investing in education and permanent training and thus embracing every single new market challenge is vital. The new economic realities and opportunities emphasize the need to adapt and improve skills and qualifications based on research and previous experience. Continuous professional practice, whether in a formal system, at work or informally is the key for a strong career and personal development. Training is important to facilitate workforce transformation, as it supports the adaptation to market requirements, thus enhancing mobility between different sectors. Knowledge and competencies can strengthen the market positi on and lead to increased productivity. Rapid changes in all fields translate in a much more dynamic spectrum of needs for new skills. Investment in training benefits both the individual and the society. In this light, one of the major challenges of the new era is the development of networking which can bring significant benefits to the businesses that seize its true potential. Social networks now have a high growth rate. What a quantum leap from the first century newspapers published in the Venice of the sixteenth century, to the present digital media and online world. From a specialized platform destined to certain restricted areas, Internet has become the most important and widespread communication service on the planet. Networks have a few dominant

Global threats to human beings caused by human population growth Essay

Global threats to human beings caused by human population growth - Essay Example Human overpopulation has several negative effects on the environment. Environmentalists have established that nearly all environmental problems are as a result of rapid human population growth rate. Environmental trends such as loss of biodiversity, depletion of water resources, alteration of climate and atmosphere are some of the environmental problems that are associated with human population growth. This paper only discusses how overpopulation lowers living conditions, depletes natural resources, and causes environmental degradation. In most developing countries, cultural traditions and lack of access to birth control programs have led to rapid population growth rate (Zuckerman & Jefferson, 1996). The number of people living in these regions has created pressure on land and food securities. This has led to overpopulation where the available resources are insufficient to sustain population growth and developmental growths. This results in ever increasing number of poor people acros s Middle East, Africa, Southeast Asia, and other developing countries across the world (Zuckerman & Jefferson, 1996). This people suffer from lack of clean water, malnourishment, inadequate shelter, overcrowding, AIDS and other waterborne diseases. Most of these people lack sufficient access to basics of life, and this means that their living standards are significantly lower than those people living in developed countries. Poor living standards resulting from overpopulation in a given region is evident in most African slum dwellings. In these slums, people lack adequate access to clean drinking water and enough food. Domestic water used for cleaning and cooking in the slum dwellings is usually contaminated, and this is the reason why waterborne diseases such as cholera, bilharzia, and typhoid are common in these regions (Zuckerman & Jefferson, 1996). The second cause of human population growth is depletion of natural resources. While rapid growth of human population is slowly dimin ishing or leveling off in most developed nations such as United Kingdom and United States, the rate at which people are utilizing the world’s natural resources is significantly on the rise (Zuckerman & Jefferson, 1996). Over dependence on natural resources usually creates environmental problems such as loss of biodiversity, climate change, depletion of water resources and over fishing. The ever increasing human population requires more land for settlement. This makes human to clear natural forest and displace animals living in it, and this leads to loss of biodiversity. In addition, gases that are released into the atmosphere deplete the ozone layer, which in turn causes climate changes such as global warming. With global warming, the amount of annual rainfall received in an area decreases significantly. This has made human to adopt irrigation as the alternative source of water for the crops. Heavy irrigation, on the other hand, causes excessive loss of natural water resource s such as rivers and lakes (Zuckerman & Jefferson, 1996). Finally, overpopulation posses the biggest threat on the environment more than any other thing. Most of the environmental degradations such as depletion of the ozone layer, pollution, climate and atmosphere changes, and overfishing are common phenomena in industrialized nations (Zuckerman & Jefferson, 1996). Developed countries own capital industries, which consume a lot of natural

Current Events and U.S. Diplomacy Assignment Example | Topics and Well Written Essays - 1000 words - 1

Current Events and U.S. Diplomacy - Assignment Example The means used to fight include the media propaganda, Soviet propaganda, American propaganda and space race. The essay is going to define the presidential doctrine and summarize the global events during the Cold War leading to the formation of the presidential doctrine and describe the Cold War relationship that existed between Korea and the U.S before the presidential doctrine was announced. The paper will also describe the effects that the presidential doctrine has on the global affairs since it was announced during the Cold War and assess whether or not the presidential doctrine had the intended effect of altering the behavior of the Korea since the doctrine was first announced. Colucci (2012) stated that a presidential doctrine comprises of attitudes and key goals outlined by the president of a nation and most of the doctrines are related to the cold war. The global event that led to the formation of the presidential doctrine is the attack on Egypt by Israeli, British and French military forces because Gamal Nasser the Egyptian leader had taken hold of the Suez Canal. Watson (2003) stated that the Unite States of America withdrew their support in the construction of the Aswan Dam on the Nile River because of Nasser’s anti- Western nationalism and his close relationship with the Soviet Union. In response to the war that was happening in Egypt, President Dwight Eisenhower asked for authorization to start new programs of military and economic cooperation with friendly nations around the region. President Eisenhower also requested for the use of U.S troops to protect and secure the political independence and territorial integrity of nations that were fr iendly in the region. Lee (2013) stated that House of Representatives and the United States Senate supported the proposal of Eisenhower although some individuals were not happy with the open-ended policy for American action in the Middle

Unhealthy Americans Essay Example | Topics and Well Written Essays - 2750 words

Unhealthy Americans - Essay Example Culture is a bearer of traditions and customs which make the base for the every country. American culture is very interesting because it includes the pieces of the cultures of other countries: everything concerning food, traditions and way of life was brought form the countries of Europe and Southern America. Nowadays all this is combined into one special American culture which determines the way of life of Americans. American culture is known throughout the world and everybody knows the main features of this culture. Now American culture is in the process of occupying the world: American food and way of life are very popular now. Though Americans are very concerned about the result of their unhealthy way of life and their unhealthy food. Nowadays the most important problem of the American people is the problem of weight. It is the most dangerous and progressing problem. People in America gain weight because chief food and immovable way of life. At least two thirds of adult people in America are considered to be stout, or even worse suffer from obesity. The annual sum for treating the diseases which were caused by obesity is more than a hundred million. Now more and more people recognize the problem and the great money are spent for special diet foods, physical exercises, restaurants have the range of dishes with reduced calories. The second problem is the immovable way of life. There level of economical and technological development of the country is very high and the average citizen can have a car to drive. That is why the everyday life does not require walking or some other physical efforts. Along with the problems of obesity and immovable way of life there are some unhealthy problems which exist in every countries of the world. Such problems are drugs, smoking and alcohol drinking. It is a sad fact that mostly it is popular among the young people. So it is a risk that the new generation will have many serious diseases. Especially this problem

What Should Eastern European Migrants to UK Do In Order To Be More Dissertation

What Should Eastern European Migrants to UK Do In Order To Be More Gainfully Employed - Dissertation Example What Should Eastern European Migrants to UK Do In Order To Be More Gainfully Employed? According to European Commission website (European Commission, 2011 http://ec.europa.eu/enlargement/5th_enlargement/index_en.htm), in May 2004 Poland, the Slovak Republic, the Czech Republic, Latvia, Slovenia, Lithuania, Hungary and Estonia joined European Union. The United Kingdom was only one of three European countries to allow the free migration of workers. The ability to work and to live in abroad made thousands of people leave their home and go to look for a better living in UK. Hull like other UK cities experienced rising number of immigrants coming from East and Central Europe. According to Department for Work & Pensions, the total number of immigrants coming to Hull between 2004-2008 from east and central European countries was 6.780. Most of the people coming to Hull are from Poland, Lithuania, Latvia. Migrant workers come with a broad range of qualifications and skills. They intend to choose low skilled jobs through recruitment agencies and take a low- income employment. This research will look into the reasons why migrant workers have a tendency to take vacancies in low skilled jobs market despite the level of skills they have. The immediate aims of this research are: †¢ To explore skills and qualifications of East European workers; †¢ To clarify primary obstacles faced by immigrants wanting to access better employment; †¢ To look into reasons why East European workers don’t adapt in English labor market. ... In order to achieve these aims, in the course of researching, a survey would have to be done to know the hopes and needs of Eastern European (EE) migrant workers in the UK. The laws and regulations affecting those Eastern European Migrant workers have to be scrutinized and summarized to see how they can affect their hopes and needs. The survey questionnaire should gather some information about their strengths and weaknesses as Eastern European Migrant workers. A review of their opportunities, rights, and privileges will then shed light on the usefulness of those strengths in the UK. Finally, in order that this formal research can contribute some insights to the existing body of knowledge about Eastern European Migrants in the UK, and to the improvements in productivity with the UK, an attempt to recommend plans will be done for the conversion of Eastern European Migrant workers at Hull into becoming more productive for the UK. Overview The UK government is committed to its Equality A ct 2010 which serves as an anti-discrimination law. It gives equal treatment in trying to access employment regardless of race, religion or belief, gender, civil status. By December 2010, the government (GEO 2010) â€Å"announced that it will bring into force section 159 of the Equality Act 2010 in April 2011. This will help employers achieve a more diverse workforce by giving them the option, when faced with candidates of equal merit, to choose a candidate from an under-represented group.† In 2005, Hull had a sluggish economy in 2005. Growth was low. Productivity was low. Earnings were low. So the Local Authorities of Hull developed a strategy and called it NDC or New Deal for Communities Sanderson, I., Green, A., and

Unhealthy Americans Essay Example | Topics and Well Written Essays - 2750 words

Unhealthy Americans - Essay Example Culture is a bearer of traditions and customs which make the base for the every country. American culture is very interesting because it includes the pieces of the cultures of other countries: everything concerning food, traditions and way of life was brought form the countries of Europe and Southern America. Nowadays all this is combined into one special American culture which determines the way of life of Americans. American culture is known throughout the world and everybody knows the main features of this culture. Now American culture is in the process of occupying the world: American food and way of life are very popular now. Though Americans are very concerned about the result of their unhealthy way of life and their unhealthy food. Nowadays the most important problem of the American people is the problem of weight. It is the most dangerous and progressing problem. People in America gain weight because chief food and immovable way of life. At least two thirds of adult people in America are considered to be stout, or even worse suffer from obesity. The annual sum for treating the diseases which were caused by obesity is more than a hundred million. Now more and more people recognize the problem and the great money are spent for special diet foods, physical exercises, restaurants have the range of dishes with reduced calories. The second problem is the immovable way of life. There level of economical and technological development of the country is very high and the average citizen can have a car to drive. That is why the everyday life does not require walking or some other physical efforts. Along with the problems of obesity and immovable way of life there are some unhealthy problems which exist in every countries of the world. Such problems are drugs, smoking and alcohol drinking. It is a sad fact that mostly it is popular among the young people. So it is a risk that the new generation will have many serious diseases. Especially this problem

Hospitality Industry Essay Example for Free

Hospitality Industry Essay 1.1 Introduction to Hospitality Industry 1.1.1 The Nature of the Hospitality Industry What is the meaning of HOSPITALITY? There have been different definitions of Hospitality. Broadly speaking, Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers, mainly in relation to food, drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When we talk about the â€Å"Hospitality Industry†, we are referring to the companies or organisations which provide food and/or drink and/or accommodation to people who are away from home. However, this definition of the â€Å"Hospitality Industry† only satisfies most situations. Can you think of any circumstances where the phrase â€Å"away from home† would not be accurate? Resort hotel Introduction to Hospitality 2 ACTIVITY 1 In groups, consider the hospitality industry in Hong Kong. Discuss the different sectors in the hospitality industry. (Hint: A sector of hospitality industry can be profit-making or non-profit-making.) You may also give the names of some companies in the hospitality industry. One example has been given in the table below. Work on the table to see which group in your class comes up with the most appropriate examples. Hospitality industry in Hong Kong Sector Products/services provided Example Name of company/ organisation Food and Beverage Food and drink Fast food McDonald’s ACTIVITY 2 Look at the table that your group has just completed and compare the answers with other groups. Have you been to any of the above companies or organisations? What services did you receive from them? Were you satisfied with the way you were treated by the company or its staff? Did they understand what services you wanted? Did they provide what you wanted quickly and accurately? Was the staff member friendly or rude? Based on the discussion above, suggest five qualities or traits that a successful staff member in the hospitality industry should possess. Do you or your group members possess any of these qualities or traits? Introduction to Hospitality 3 1.1.2 The Tangible and Intangible Nature of the Hospitality Industry In Activity 1, we learned about different types of products and services provided by the hospitality industry. The physical products of hospitality, e.g. food and drink in a restaurant or the actual hotel room, are products that are sold at a price to the guests or customers (e.g. the price a guest paid for renting a hotel room, or the price a customer paid for buying a meal in a restaurant). These are often regarded as the TANGIBLE aspects of hospitality. However, our experience of the hospitality industry does not only rely on the tangibles. Think about your experience of being a customer in a restaurant or a guest in a hotel. What else, apart from the food in restaurants and the facilities in hotel rooms, do you think can make your hospitality experience more enjoyable and satisfied? A successful hospitality business does not only count on its products and services, but also how they are delivered. The qualities of staff and the way they deliver the service are often more important than the tangible products in making a hospitality experience satisfactory or unsatisfactory. We call these the INTANGIBLE aspects of hospitality. Can you think of any INTANGIBLE aspects of the hospitality industry? 1.1.3 Relationship between the Hospitality Industry and Tourism As we have seen, the hospitality industry includes hotels and restaurants, as well as many other types of organisations or institutions that offer food, drink, shelter and other related services. These products and services are offered not only to people away from home, but also to local guests. A manager in the hospitality industry, therefore, must keep in mind the following three objectives: 1. Making the guests feel welcome personally 2. Making things work for the guests 3. Making sure that the operation will continue to provide service and meet its budget Apart from local guests, can you think of any other guests who may need services and products provided by the hospitality industry? Introduction to Hospitality 4 ACTIVITY 3 Now work in pairs and follow the instructions below: Tourist A – You are an 18-year-old student from Beijing. You visit Hong Kong for the first time with your cousin who is also from Beijing this summer. As you are a student, you travel on a budget and are planning to come to Hong Kong round trip by train. You plan to stay in Hong Kong for 5 days/4 nights. Tourist B – You are a businessman from Sweden. Your company is a car manufacturer. You come to Hong Kong for an international automobile exhibition. You will fly to Hong Kong and stay for two nights before you fly to Singapore for another business meeting. You will stay in Singapore for two nights before going home. In two minutes, write down as many as possible of the products and services you would require from the different sectors of the tourism industry for your trip. Compare your answers with those of your partner. Do you have different or similar answers? How many of the points you jotted down are similar to those of your partner? Fill in the following table: A young student (Tourist A) A business traveller (Tourist B) In Activity 3 we learned there are different kinds of tourists. Regardless of what type of tourist they are, they all need shelter and food and drink – the basic hospitality services – at ALL points of the tourism cycle, not just at the destination. This is why hospitality can be referred to as one of the principal dimensions in tourism, along with transportation, specialist shops and leisure activities. Unlike tourism, hospitality, however, serves both tourist and non-tourist needs. To enhance your understanding of the relationship between the hospitality and tourism industry, complete Activity 4. Introduction to Hospitality 5 ACTIVITY 4 The following diagram shows the relationship between the hospitality and tourism industry. Can you think of more services with examples to add to the diagram? Hospitality Industry Hospitality Industry Tourism Industry Tourism Industry Institutional/ Institutional/ Welfare Catering Welfare Catering e.g. Hospital e.g. Hospital e.g. Hotels, e.g. Hotels, Transportation services Transportation services e.g. Car Rental, e.g. Car Rental, In Activity 4 we learned the hospitality industry is a part of a wider group of economic activities called tourism. In addition, not all hospitality businesses are profit-making business.

Murals Wall Paintings And Frescoes Cultural Studies Essay

Murals Wall Paintings And Frescoes Cultural Studies Essay It is interesting to note that people who are not inclined with a reverent passion for the arts would only think of it in superficial terms (Goodyear, 1897). They only consider arts as something lavish, interesting, and pleasing to the eye. They believe that art pieces (such as paintings, murals, mosaics, sculptures, and others) are something to be displayed on a prominent area, depending on its creator. The trend for these art pieces would be the more well-known the creator is, the better the location of the masterpiece would be. For instance, if the artist would be someone really renowned as Leonardo da Vinci, then the painting would be placed on the front room of a house. Van Draanen Parsons mentions that people want to display old books because they believe that it gives them an aura of intelligence (1998, p. 52). It doesnt matter what the books were about, interior designers and rich people would buy them by the bulk and display them on expensive bookshelves. These books would have a worn-out, dusty feel which will make mask the owners ignorance and play in their favor when guests come a calling. The books will be displayed without being read or understood: they would just be placed in bookshelves, looking dusty and old, being utterly ignored. The same goes for paintings and other works of art. People will buy expensive and impressive pieces with the purpose of not hailing the artist, but for boasting that they are cultured, without really understanding what the artwork is trying to say. Behind the smooth surface of sculptures, the notable curves and lines of paintings, and the alluring colors of art pieces would be a story that is crying to be told. There is a rich history behind art, such a fine discipline, such as the struggles of ancient artists as they tried their best to create a world that would be beautiful and appealing. Such an example of art that conveys such deep meanings would be the act of wall painting. Wall painting has been around for centuries, and were utilized before for different purposes as what they are being used for now. They were noted as pieces wherein artists could express themselves, and shout out to the world the current triumphs, fears, and dreams of a society. Indeed, there is more to wall painting than what meets the eye. As technology develops, these stories are coming out to the light. Art: a definition Art exists everywhere. In reality, all people have creative tendencies, though only a handful would react to this possibility. As Baldwin and Roskill (1997, p. 188) wrote, the impulse to create art is to realize form and order out of mere matter to recognize order in the world or to generate it oneself is universal and perpetual. Art is the act of creating something from nothing of significance such as murals and wall paintings that have served as a form of storytelling. It has served as a way for cultures from all parts of the globe in order to make their stories known and to preserve the rich heritage of their tribe or nation. Murals and wall paintings are also considered as the link of the past to the present, and to what the world could be in the future. Baldwin and Roskill (1997, p. 188) supported this idea when they wrote it is a present experience as well as a record of the past, and it is valued, preserved. Due to this, today is a careful era wherein past artworks such as murals and frescoes are being restored, in order to bring to life once again their beauty and majesty, so that generations after this generation will be able to stand spellbound in front of them, and know the story of their forefathers. Trigiani (2005, p. 221) once wrote about a group of people who was restoring and redecorating an old church in New Jersey. The old church was left as it was throughout hundreds of years, and when the type of restoration came, the group didnt hold back in the task. There they found one such marvel: they discovered that a fresco was actually just painting on a canvas which was placed on a wall. This is already a marvel of discovery at itself, yet when they peeled back the canvas, the painting of the Blessed Mother; there they saw that there was another canvas behind the original. And the hidden canvas portrays a naked, sexy, voluptuous woman. Though this is but an interesting twist in a novel, this point clearly emphasizes that artists have used murals, frescoes, and wall paintings as a form of expression and of storytelling. For the artist who have hidden a picture of a beautiful woman beneath a blessed image, it is his form of acknowledging the beauty of his loved ones, as he tries to capture one moment of an important moment. And each time he glances up at the painting of the Blessed Mother, he will be able to see the woman he loves underneath her. History of Wall Painting The art of wall painting was only enjoyed before by governments and wealthy people (Geracismos, 2006). Though it has been around for hundreds of years, only the elite had access to wall painting. The term mural comes from the Latin word murus, which means wall. Therefore, the literal translation of a mural painting would be wall painting. This is not surprising, since murals are often placed on walls and ceilings of private residences and other public buildings. The first known muralists were the Egyptians, who decorated walls of tombs with scenes of war, hunting, and ceremonies during 3d millennium BC (Berman, 1997). This corresponds to the rich Egyptian culture then, as well as their technology wherein people have to rely on the spoils of war, as well on hunting for their daily food and meals. The ceremonies indicate the Egyptian culture of having intricate ceremonies to honor gods, because foregoing a ceremony could bring ill luck and might bring the wrath of the displeased god to the people. This could be one of the reasons why Egyptian painted murals on their tombs: in order to remind the souls of their departed loved ones of their rich history, and the gods they need to please in the afterlife. From then on the art of wall painting grew and developed, with the Greeks and Italian taking advantage of the discipline and creating even more intricate and beautiful designs. During the 6th to 5th centuries BC, the Greeks created epic murals which coincide with the battles described in Greek literature (Berman, 1997). This portrays another use for murals such as keeping the story, preserving the culture, and the current status of their lives. During the Hellenistic Period of Olynthos mosaics by Greeks, the Romans copied the prospect of murals and applied this to their homes and temples, while bordering the approach to naturalism. This started the rage fir mosaics in Europe, which was at its peak during the 4th to 13th century. The richness of color in the Early Christian Art makes it outstanding, with realistic murals of saints and angels in stationed in churches to provide a more heavenly aura for churchgoers (Bernan, 1997). Wall painting still continues to grow and develop even in the present era. It has gone through the era of classical art, which resulted to fewer mosaics, and the art direction went from naturalism to romanticism and to revolutionary themes. Though throughout the ages, one thing remains constant: a mural conveys what message the artist wants to impart with the audience. Mexican muralists Diego River and Jà ³se Clemente Orozco painted murals with revolutionary themes. This embodies their hopes in reforms and in the support of the people. Perhaps one of the most talked about early murals would be the cave paintings found at Altamira Spain during 1879, and in Lascaux, France during 1940 (Berman, 1997). These paintings are unique for that particular area, so it was easy to identify when the murals were created. These aged murals have a hunting theme, with overlapping forms which are elongate flight, and it also gives the impression of a prey cowering to death (Hiester, 1989, p. 27). This is similar to the murals of early Egyptians which portrayed on their walls how to make a living. Before men and women became intelligent and sophisticated, they were first and foremost primeval hunters who preyed on animals in order to live. Types of wall paintings There are many materials being used, and methods and techniques being used for wall paintings. Each method depends on the current era and culture, and the materials available as they developed by technology. The most common of them are frescoes, encaustic murals, mosaic, stained glass, baked enamels, modern synthetic materials, and photographic murals (Berman, 1997). As technology develops, more and more materials are being used for murals, such as casual paint and an ordinary brush which are painted on street walls. Frescoes The origins of frescoes are unknown are unclear, since there were only few early pieces which survived (Gealt, 1997). However, around c. 1700 BC, frescoes were discovered to be used in the Minoan Art of Crete (Berman, 1997). This perhaps would be the earliest piece of fresco during that time. During 2008, Dietsch provided a better picture of modern murals that were found in the Pompeii Exhibit. She described how the frescoes took a turn toward naturalism, wherein every detail is exact and precise. Birds and statuary indicated that there was a garden nearby the original location of the fresco, since it was an ancient Pompeian residence which was only excavated during 1978 and 1983. In an awestruck tone, Dietsch continued to describe the beauty of the Pompeian fresco as it became a bridge between the physical objects of that era, to the objects depicted on the fresco. Italian painter Constantino Brumidi created such a fresco filled with flowers, birds, and beasts which is a classic grotesque painting during 1856 to 1880. This fresco was able to picture clearly the daily events of human life, such as the flowers one would see every day, and captured it in a frozen moment that will last for all time. True to the frescos purpose, it was able to provide accurate representations of that era (Geracimos, 1997). A fresco conservator who was restoring Brumidis fresco noted how she was able to see how visitors are in awestruck amazement of the fresco as she is. Geracimos (1997) mentioned during the interview that the conservator was quoted to have said, There is a friendly, happy feeling around the frescoes. I have a sense that people see the recovery of the spirit and dignity in the original. Frescoes and murals alike were used to convey the story of a particular era, as well as to release emotions from those who will see them. They do not only beautify a place, but add to the atmosphere as well. An example of such fresco being able to depict feelings would be the Last Judgment in Romes Sistine Chapel. For a church, the breathtaking and forbidding fresco on the ceiling was able to both awe the churchgoers with its beauty and majesty, yet is also able to make them feel a little daunted by their sins. The fresco clearly illustrate the thin line between heaven and hell, and for every churchgoer who would look up and glance at its beauty, they will be reminded that they will have to live in the right side in order to avoid being in hell when the last judgment comes. Types of frescoes The 1300s to 1800s brought with them the boom of frescoes as they were painted on walls and ceilings of public buildings, churches, and private residences (Gealt, 1997). Among the many methods of wall painting in the early days, frescoes could be said as the more popular method of wall painting. There are two types of fresco: a buon fresco (or a true fresco) is created by applying a fresh wet layer of plaster on a wall surface, and is painted with pigments that are mixed with water (Gealt, 1997). This is the most utilized form of fresco, as the output would be very impressive and beautiful. Then there is the other type of fresco which is referred to as a secco fresco (or dry fresco). This is used by painting a dry surface with adhesive binder flakes (Gealt, 1997). Unlike buon fresco, this type of fresco is not permanent, and could be removed once the owner has used it to his or her preference. Wall Painting now Though a lot about wall painting has changed, there are some things that remain constant. Though there are more materials, and more purposes of murals and wall paintings, such as beautifying a home, or covering an ugly street, they still provide a sense of culture during the present time. What began as symbolic wall paintings that were sacred in caves, churches, and other early dwellings, became common and usual household paintings. Murals, frescoes, and other forms of wall painting are even see in government buildings, schools, and subway stations throughout the country (Hiester, 1989). Wall painting changed depending on culture, from the Roman and Greek warfare, to the epics of the Greek and the early Christian charges, to the Renaissance and revolutionary murals depicted to show life as it progresses. Heister (1989) continues with the changes in the mural setting, as she and her colleagues in the Education department team up with students to paint a mural for their school. They used everyday materials, such as Latex wall paint and foam brushes. The technology provides more uses for murals and frescoes than never before. An example would be Heister building a paneled mural for the school, as well as it being utilized in interior decoration by middle-class families. What used to be a declaration of wealth before is now something casual and usual, thanks to technology which enabled middle-class people to have access to frescoes (Geracimos, 2006). Murals and frescoes are now being used in interior designing. An interior decorator could also paint on a canvas as thin as wallpaper, so that the home owners will be able to take the canvas with them if they decide to move homes. It is also very mobile, such as what Hiester (1989) did with their mural, wherein the panels could be removed to accommodate new murals of future students that are more fitting for the time. In a way, murals are still used to beautify homes. Geracimos (2006) says that the trend is part of a larger pattern around the country that has people investing heavily in their domestic environment, the trend being the personalized murals in each home. There are many ways of taking advantage of murals in a home, such as painting a fairytale theme in a childs room, or something that might be able to ignite a childs imagination. Main rooms are also given the impression that they are bigger, thanks to murals. The materials being used are not as restricted as well. Nowadays interior decorators could create walls to look like limestone, burlap, or linen only by using paint. Such technology was unavailable before, but nowadays people can take advantage of this wonder (Geracimos, 2006). What is disheartening is that despite the boom of wall painting in the present era, there is a sad price that artists have to pay. Nowadays people do not see frescoes and murals as what they really are (which are pictures that have captured life and is a way of bringing into the present some of the past, which provides continuity); instead what people see is a murals shallow beauty. To illustrate better this point, Lothar (2007) writes about Lavaudieu village in France, describing the place as unspoiled stone village, no shops, no bars, no nightlife, just a restaurant or two. This quiet is supplemented with Lothars next words which are, what makes the village worth a visit are the exquisite 11th-century Benedictine abbeyà ¢Ã¢â€š ¬Ã‚ ¦ the refectory is a glow with Byzantine-influenced murals. With that simple sentence, Lothar was able to depict the murals in the area as something that was supposed to be appealing and peaceful. Never mind if, say for example, the murals painted on the abbey is filled with demons and angels fighting for the Lord. The people stopped caring about things that really matter, such as what a piece means, and instead preferred to think about just how shallow a murals image is. From sacred images, graffiti, and interior decoration It is clearly emphasized in the paper that the previous purpose of murals would be to beautify homes and to preserve the culture of one society. It has evolved to the purpose of beautifying homes, to draw epic tales and to encourage beautiful stories throughout history. With each technological advancement and marvel come different application of murals and frescoes. The Egyptians used murals to show their rich history in terms of their celebrations, deaths, and other important occasions, while there are those that showed war, revolution, and hunger on the walls. Now everywhere one looks, there are murals and paintings on the streets and walls. Politicians use walls as another way of campaigning, teenagers and gang members would put graffiti in the blank and clean walls. Did it grow or diminish over the years? From the sacred images in churches that were able to raise fear and astonishment to those who see it, to the common graffiti that are being splattered on blank walls in the neighborhoods. Thanks to the developments of todays technology, murals are accessible to everybody. Yet this accessibility could also wreck the beauty of murals, as they could be taken for granted.

Essay --

Discussion In nature, there are a group of proteins which are known to produce a universal response that is the production of stress proteins namely heat shock proteins (Hsp70), expressed in response to external stimuli. They are expressed in normal state conditions hence aiding in the native polypeptides folding and its translocation to different cellular compartments (Feder and Hofmann, 1999; Hartl and Hartl-Meyer, 2002). Iwama et al. (2004) worked on whether Hsp70 are a molecular marker for indicating stressed states in fishes. Ammonia which is a common pollutant has been seen and known to interfere with cellular proteins and in turn interfere with amino acid homeostasis (Cooper and Plum, 1987). As a result of ammonia toxicity, Hsp70 protein gets enhanced and in turn helps in inducing proteotoxicity. Our observation proves that the ability of these fishes (M. cuchia) to tolerate such high concentration of NH4Cl is mainly due to the ability of Hsp70 to induce proteotoxicity, an ability to rep air partly denatured proteins caused due to ammonia toxicity. Similar observation of expression of Hsp70 was seen in brown trout (Salmo trutta f. fario) exposed to sub-lethal concentrations of ammonia (Luckenbach et al., 2003). Immunocytochemical analysis clearly demonstrated the localized expression of Hsp70 in liver, kidney and brain of M. cuchia during exposure to 50 mM NH4Cl for 7 days with a slight fall of expression in 14 days 50 mM NH4Cl tissues (Fig. X). Immunopositivity to Hsp70 antibody has been detected in control as well as in 7 and 14 days 50mM NH4Cl treated tissues. In the unstressed cells Hsp70 helps in maintaining cellular homeostasis (Fink and Goto, 1998). In liver, the expression of Hsp70 was more predominant in hepatic sin... ...l red skeletal muscle of paddleï ¬ sh. To add to our observation, Poltronieri et al. (2008) also found Hsp70 immunonegativity in control tissues of carp (Cyprinus carpio) and rainbow trout (Oncorhynchus mykiss) along with absence of immunopositivity in stressed states. The fall in immunoreactivity which was observed in 14 days of NH4Cl treated tissue might be mainly due to slight acclimatization at the end. Therefore, one needs to find out the possible implications of Hsp70 in this fish, M. cuchia, which is known to tolerate high ammonia concentrations. As Hsp70 is known to act as an important candidate for identification of stresses and also an important biomolecules acting as sentinels of contamination exposure, this stress proteins, Hsp70 might give a better understanding of how these fishes adapt themselves to such concentrations of environmental ammonia toxicity.

War as Transformation Essay -- Warfare Violence Essays

War as Transformation Many people look for reason in warfare. The reasons humans decide to kill each other are varied. Many wars start over land, difference of religion and culture, or economic stress. While there have been many wars over the years that man has inhabited this planet, World War I sticks out because of one incident that took place during the war. On December 25th, 1916 the Waring factions took essentially a "Christmas break" from their fighting, and went into enemy territory. They shared food and drink, and exchanged pictures of loved ones. They laughed and sang and tried to cross language barriers that the day before seemed insurmountable. The following day, they returned to their trenches, reinstated the boundaries of the war and began to fight anew. Even to this day, war is sometimes suspended for religious reasons, and no one finds this absurd or shocking. Recently, many Serbians were mad at President Clinton because he did not suspend bombing of Croatia during a holiday. As if war has a scheduled time and place. World War 1 was significant to this century because it was a war that involved peoples from practically every continent for the first time in history. It is ironic to think that the destructive force of war was something that , in a sense, brought many peoples of the world together for a common cause whether it w as the Allied cause, or the German or Russian cause. Looking at this war as an example of most wars, the causes of warfare stem from some sort of disagreement. Many of these disagreements derive from human insecurities about change. Fear of change drives people to hold tighter to their traditions and customs. When change is slow and progressive people may mutter under their breath, di... ...rks successfully. That is why people are so dependent on it. It is much easier to break someone's spirit with brute force than to use intellect and reason. War as a transformation process will continue unless people see that the same evolutionary processes of change in society can be implemented through negotiation. But these types of processes are slow and involve a willingness to be open to change. People have to get the idea in their head that change is inevitable, it is what life is based on. The status quo can not remain forever. It is only through this realization and openness to new ideas that war as a machine of progress can ever be stopped . Skilled leaders need to motivate people to negotiation, and to acting without aggression. To lose the 'us against them mentality' should be the ultimate goal of all societies and peoples. Every day should be Christmas.

Alibaba Organizational Structure Essay

Introduction and Historical Overview Over recent years the external environment and the marketplace have become increasingly dynamic and competitive, with progressive consolidation of the market leaders and continuing need of companies to adapt their structure towards our demanding society. This trend has led Alibaba Group Holding ltd. to conduct some organizational considerations before being listed on the New York Stock Exchange last September. Alibaba is a Chinese e-commerce company founded in 1999 by Jack Ma, who successfully created a B2B website and portal connecting Chinese manufacturers with thousands of overseas buyers. Ma eventually managed to attract foreigners to run the company since, during that time, people in China had very little management expertise. This decision, together with the significant Internet penetration in China, resulted in a vast growth of total export volume. Alibaba’s peculiar organizational design Alibaba Group Holding Ltd.’s partnership governance structure completely differs from the dual-stock-class governance design some public companies prefer. Dual-class stock structures enable companies to keep control even after they become public with their IPO. Companies with this approach (including Facebook, Groupon and Zynga) issue shares to founders enabling them to have multiple votes per share. Alibaba isn’t doing a dual-class structure and the company is actually implementing a rather different concept. The Alibaba governance structure is probably inspired by the Chinese political structure. It is a 27-person partnership where partners have the right to nominate a majority of directors effectively controlling Alibaba’s board, even though they only own a minority stake in the company. David Webb said â€Å"The shareholders are equivalent to the People in China, who have no say in how their country is run† (www.webb-site.com) in his website about government and corporate affairs. The Company justified this organizational design arguing that it wants to create a collegial leadership group that can make long-term decisions. Apparently this is not the only  reason the Chinese e-commerce giant had in deciding how to shape its structure, a great deal of relevance was given to corporate culture. As a matter of fact Alibaba relies on this structure as the only solution for preserving the culture shaped by company’s founders. Corporate culture as Alibaba’s extra engine A substantial part its corporate culture is entrenched in Alibaba’s vision statement, â€Å"aiming to build the future infrastructure of commerce and allowing customers to meet, work and live at Alibaba, at least for 102 years† (http://www.alibabagroup.com/en/about/overview). This sense of commitment is well rooted in each employee, starting from Jack Ma himself. He always believed that Alibaba’s corporate culture has been critical to the success of the company. Transparency and critical approach are part of this cultural mindset, strongly contributing to create a flattened hierarchy. Moreover, as a result of this horizontally integrated environment, one of the first things that new Alibaba employees are asked to do is to come up with nicknames for themselves. To reduce the sense of structure and superiority even those at the top of the pyramid are called by their nicknames. This sense of â€Å"family unity† has been shared within one of the biggest corporate events ever: the Alibaba’s mass marriage hosted on May 9, 2014. During the event 102 married couple had to recall the 102 years that Alibaba shall survive, as stated in the company vision statement. â€Å"The length of our marriage is 102 years, and we have 87 years left. After 87 years you can marry some else. But within these 87 years, you cannot change your mind† said Jack Ma during his blessing. Alibaba’s corporate perception of unity perfectly aligns with the decision of not reshaping its organizational structure, which allows Chairman Ma and top management to maintain control over Alibaba’s board members. Conclusion Undoubtedly, Jack Ma’s philosophy did not change to meet the IPO’s requirements. The company will continue to adhere to its principles, putting customers and employees before shareholders. Almost one year ago, Alibaba’s insistence on its partnership structure contributed to ruin plans for a possible stock market listing in Hong Kong. For this reason Alibaba chose to list in the New York Stock Exchange, where the so-called â€Å"Alibaba  Partnership† will eventually survive together with its corporate values. The company turned to the U.S. mainly because American regulators allow different types of shares, and other similar strategies to give some shareholders more voting power. On the other hand, Hong Kong regulators insisted all shareholders receive a voice in corporate decisions equal to the number of share they held, somehow interfering with Alibaba’s partner needs. Choosing to be listed in a foreign country is actually the best example of how corporate values and founders’ interest are worth such a big risk. Apparently, Jack Ma and his partners were right and Alibaba has become World’s largest IPO raising $25 billion, a result without historical precedents ( Related article: http://www.ibtimes.com/what-alibaba-chinas-e-commerce-giant-explained-1690996 )

Bcom/230 Memo Review

Memorandums are a versatile form of business communication. They can range from inform, such as the University of Phoenix Material: Accounting Memo, to the formal; which would be the reply memo that would be sent to the Vice President. The degree of their formality can vary widely, so in writing the reply the sender much pay close attention to various types of information he/she should omit/include, the type of jargon used, and any potential repercussions in failing to know his/her audience. Corrections.There are various corrections that need to be made throughout the memorandum. To include the following in the Heading: †¢To: Mr. /Mrs. Smith, V. P. †¢From: Andrew Jones (He would also include his initials) †¢Department: Accounting (Being his senior officer the Vice President may not know who Andrew Jones is) †¢CC: Joe Accountant (Include the the partner he was working on the project with) †¢Date: January 28, 2013 The Subject line would also not be included in the heading, but several spaces down from the heading.Where the original sender included a greeting of â€Å"TEAM-MATE† should be omitted because it is unnecessary and out of place. This is the type of greeting that should be included in an email or letter. This is where the subject line should be included. To read: †¢Subject: Last In/First Out Vs. First in/First Out Inventory Review Jargon. The sender needs to be careful of his/her use of accounting specific terms such as LIFO, FIFO, COGS, and P&L Statements because they are everyday terms used by accountant, this can create confusion if the recipient does not know the term.An easy solution would be to define the word or spell it the first time then proceed with acronyms proceeding. Repercussions. The repercussions that a person may face when failing to know ones audience is that you run the risk of writing the wrong type of message formal when informal should be used, or informal when formal should be used. This could lead from something as little as embarrassment to reprimand.Other possible scenarios are that your message is misunderstood and not convey because your audience did not understand the meaning of what you were saying. Conclusion. Memos can be a simple message to another co-worker, or a formal message to the Vice President of the company, but as long as you know how to address your audience, be careful of the word choice, and know what information is important for your audience; you should be able to write a clear, concise memorandum.